Whether it was pop culture and celebrity gossip, sports, or stunning travel and wildlife photographs, these publishers know their niche. They appeal to very specific audiences or fulfill a particular role for their audience.Īs we saw, the top publishers in January all have a tight focus. Much like we’ve seen in previous analyses, niche publishers have a solid footing on Instagram. The community building may become a bigger aspect, as Instagram added a new feature to prompt users into commenting.īelow, we explore some of these trends more in-depth. Humor, awe-inspiring visuals, and sharing personal glimpses into the lives of fans’ heroes is also key.
Niche content that delights and inspires users, and builds a sense of community, is the trick for going big on Instagram this year.
What are the top content trends on Instagram for 2018? They were also posting less, with an average of seven posts per day across them. On average, these brands don’t see the same level of engagements as our top publishers, but they are still driving tens of millions of likes and comments for January. These teams have an almost religious following, so it makes sense that their fans swarm to Instagram’s platform to see the latest updates.īeyond sports, the top brands were divided across fashion, entertainment, autos, and of course, our personal favorite, NASA. In case you’ve forgotten that soccer (aka proper football) is the world’s most popular sport, the prevalence of soccer accounts on this list will make that abundantly clear. The NBA and FC Barcelona are neck and neck as we approach the end of January. Sports do well on Instagram, with thrilling visual content that fuels an already passionate audience. We divided our analysis into sports brands and all other brands. What are the top brands on Instagram this month? Bleacher Report Football, Benchwarmers (#16), Barstool Sports, Complex, and Bleacher Report’s main account had the highest engagements per user.īefore we dive into the trends of these top publishers, let’s take a look at the top brands. The top publishers in terms of total engagements, also had some of the most actively engaged audiences. That’s an average of 833,333 likes and comments per day, at the minimum. Publishers have a strong showing here, with all of the top fifteen publishers set to reach more than 25 million likes and comments in January. We looked at January 1st to 29th, so January’s final rankings may change.Īgain, 9gag is leading the charge on Instagram, with nary a worry to Facebook algorithms. Across the fifteen, they posted an average of 19 times a day. Since the top accounts don’t seem to have been affected by Facebook’s algorithm shift, we decided to widen our scope to all of January so far. What are the top publishers on Instagram this month? What are the trends keeping these publishers on top? We decided to take a look. Content aggregators like World Star Hip Hop and Hoodclips, also continue to get users double-tapping. Just looking at the top English-language accounts since the algorithm change, there’s quite a variety. Instagram already has an algorithm at work, often bumping posts from influencers, publishers, and brands to just below one’s personal connections.ĭespite this, 9gag, the Shade Room, National Geographic, Bleacher Report and its niche account, House of Highlights, and 433 all featured. It’s all quiet on the Instagram front. Fortunately, when we looked at the accounts driving the most engagements since Facebook’s algorithm announcement, they are still generally divided across publishers, brands, aggregators, and of course, celebrities. We analyzed millions of digital objects using NewsWhip Analytics, our database of the world’s social media trends. This in mind, we decided to take a look at the platform and discern whether there had been any notable changes or trends in which accounts and posts are driving the most engagements. Platforms like Instagram and WhatsApp may stand to be the most affected since they are owned by Facebook.
THE SHADE ROOM IG FEED FULL
With Facebook’s algorithm change setting the pace for 2018, it’s worth considering whether there will be a trickle-down effect for other platforms, like Instagram.įacebook is in full swing with changes, which we analyzed here, and just another change came out this week, prioritizing local news in the feed.
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